GoldCare Townhall
The Pandemic Games: Deciphering the Future of Medical Tyranny
February 11th – 8 PM EST
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July 11, 2025
For decades, the dominant message has been simple: avoid the sun. Cover up. Apply sunscreen. Fear UV rays. But what if this long-standing warning is based on flawed assumptions? A deeper look at the dermatology industry’s stance on sun exposure reveals a troubling trend—one that may be doing more harm than good.
Skin cancer tops the list of cancer diagnoses in the United States, but not all skin cancers are the same. The vast majority are basal cell and squamous cell carcinomas, which are highly treatable and rarely fatal. The deadlier form—melanoma—is far less common. And here’s the surprising twist: the most aggressive melanomas are often found in people with low sun exposure, not high.
So why the widespread fear? While the message to avoid the sun is loud and consistent, the actual threat from common skin cancers is significantly lower than from many internal cancers that receive far less attention.
Our bodies are designed to function with sunlight. Avoiding it completely comes at a cost. In fact, research shows that staying out of the sun can double all-cause mortality and increase the risk for several diseases. The dermatology industry’s efforts to label all sun exposure as dangerous ignore the complex, beneficial role sunlight plays in human biology.
Sunlight regulates sleep cycles, improves mood, and boosts immunity. Early morning sun exposure supports hormonal balance and metabolic function. Infrared light from the sun helps structure water in the body, improving circulation. These aren’t fringe theories—they’re basic physiological truths.
How did dermatology become so aggressively anti-sun? A strategic public relations campaign reframed the profession as the frontline defense against skin cancer. This rebranding led to higher prestige, increased patient demand, and greater income. Dermatology is now one of the most profitable medical specialties.
Despite this massive push, skin cancer mortality has not dropped significantly. What has increased is the number of early-stage diagnoses, suggesting more aggressive screening, not necessarily more danger. In other words, the industry’s war on sun exposure may be inflating diagnosis numbers without meaningfully improving outcomes.
Sun avoidance is only part of the issue. The dermatology industry has promoted expensive and often invasive treatments—biopsies, excisions, surgeries, and branded topical products—while dismissing or ignoring safer, more affordable options.
Treatments like Mohs surgery can be lifesaving in the right context, but they’ve become the default for many conditions that may not require such aggressive intervention. At the same time, inexpensive and effective topical alternatives are pushed aside—not because they don’t work, but because they don’t generate the same revenue.
Rather than treating the sun like a toxin, it may be time to treat it like what it is: a powerful and necessary nutrient. This doesn’t mean unprotected hours at the beach. It means strategic, moderate exposure—especially during early morning or late afternoon—paired with a healthy diet and smart skin care habits.
It’s about balance. Non-burning sun exposure can boost vitamin D levels, regulate circadian rhythms, and improve overall energy. These benefits are difficult, if not impossible, to replicate through supplements or artificial light sources alone.
A recurring concern among critics is the suppression of safe, low-cost treatments for skin lesions and early-stage cancers. Patients have reported success using natural compounds and nutritional strategies, but many dermatologists won’t even discuss these options.
Even within the field, some practitioners are quietly skeptical of current practices. Yet public conversations remain narrow. The sun is dangerous. Skin checks are necessary. Surgery is the solution. That’s the narrative—but it isn’t the full story.
A growing number of people are stepping outside the official script. Some were diagnosed with skin cancer while avoiding sun exposure completely. Others stopped using sunscreen, embraced moderate sun, improved their vitamin D levels, and saw no recurrence.
These stories don’t make headlines, but they reflect a larger pattern. There is no one-size-fits-all rule when it comes to sun exposure. Like nutrition and movement, it’s personal. It must be approached with knowledge, not fear.
GoldCare exists for those who want more than cookie-cutter care. The conversation around sunlight, skin health, and true prevention reflects a much deeper problem in medicine: the prioritization of profits over people.
We built GoldCare as a response to that broken system. Corporate interests or outdated guidelines do not bind our team. Our providers consider the whole picture—biology, lifestyle, environmental factors—and work alongside patients to restore health with clarity and integrity.
Sunlight is not the enemy. Misinformation is. At GoldCare, the goal is not to scare or sell, it’s to help each person live stronger, freer, and better informed.
Join the platform that values what matters. At GoldCare, we bring light—literally and figuratively—back into the healing process. Click here to become a member now.
Disclaimer: This content is not medical advice. For personalized guidance, please consult a GoldCare provider.
“Dermatology’s Disastrous War Against Tanning.” Published by The Forgotten Side of Medicine (Midwestern Doctor Substack). Available at: Dermatology’s Disastrous War Against Tanning.
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